You can use the logo as a profile photo, or even as a cover image. Use your rental business logo on the homepage, the menu, the header and in the footer, so that it always remains clearly visible.ĭo you use any social media platforms to promote your vacation home? Use the logo on your Facebook page, on Instagram, on your YouTube channel or on Twitter. The first is without a doubt on your vacation rental website. To ensure that your brand remains truly imprinted in a potential guest’s mind, you will need to succeed in showing it at least seven times.īut how? And, above all, where? Don’t worry, there are various places where you can use your logo. Let’s try to transfer this concept to your vacation rental business. This is a famous marketing principle which states that prospects need to see or get in touch with your brand at least seven times before actually noticing it and finally taking action. Remember that the impact of a photo or an image is particularly strong, and if you will be able to show your vacation rental logo on more than one occasion to your guest, the possibility of it staying stuck in their mind increases accordingly. If you’re still wondering if it’s really worth taking the time to design and create a logo for your vacation home or B&B, try to think about where and how you’ll use it.Īs the most important graphic element of your property, everything related to your property should remind guests of your brand and your vacation home. How and where should you place your vacation rental logo? From social media networks to your own website or even staff uniforms – make sure your logo is versatile enough to adapt to them all. Your logo needs to be able to adapt to different situations and platforms which are involved in the running and marketing of your vacation rental. If you start off with a vacation rental logo that’s relevant, appropriate for the industry, and reflective of your brand, you won’t face these types of problems down the line. Why do some companies rebrand their logos? To stay relevant, up-to-date and fresh. While your vacation rental might not end up being a household name like those listed above, you still want your logo to have this memorable effect on anyone that sees it. Just in this industry, some of the top players’ logos immediately spring to mind – such as the Airbnb Bélo, the TripAdvisor owl and the HomeAway birdhouse. When you think of all your favorite brands, their logos probably pop into your head automatically – even if the name has nothing to do with the symbol or icon on their logo. So, keep it simple, opt for one or two colors, and make it easy enough to be identified – even at a small size. You don’t want to overcomplicate things with an intricate design that won’t reproduce well. Think about the places you’ll use it – on your website, your business cards, maybe even some personalized items like toiletries at your rental. Simplicity is key when designing your logo. Here are some of the most important things to take into consideration when brainstorming the perfect logo. There are many different elements that contribute to the effectiveness of a vacation rental brand’s logo. Not only will a logo help establish your brand in the wider vacation rental industry, but it will also build trust, attract more guests and allow your rental to stand out from the competition.īefore we provide you with our selection of eight free logo maker tools you can easily use to design your business emblem, let’s explore what it is that makes a good logo. That’s why all companies (yes, even vacation rental businesses!) should have a professional-looking logo. All successful brands – no matter what industry they belong to – have memorable logos that allow consumers, users, diners and shoppers to instantly recognize who they are.
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